Fashion designer Shona Joy Thatcher, whose popular ‘La Lune’ dress has generated over $12.5 million in sales, and her property investor husband, Marty McGrath, are offloading their redesigned Mediterranean-inspired home in Dover Heights.
The sale comes after the family’s shift to a more relaxed, sea-focused lifestyle. They bought a three-bedroom house in Byron Bay in 2021, a year after securing a hinterland acreage in Federal for $2.7 million. While the couple will retain a three-bedroom unit in North Bondi, their decision to list their primary Sydney residence marks a new chapter, embracing a life by the coast that has always influenced the Shona Joy brand.
From Red Brick to Coastal Luxury
The couple’s Dover Heights property has seen a dramatic transformation since they purchased the 618-square-metre block for $2.2 million in 2014. What was once a double red brick house has been re-imagined into a modern, luxurious five-bedroom, four-bathroom home that evokes the feeling of a Greek island holiday.
The project was a collaboration with several celebrated Australian firms, including Andrew Burges Architects, who are known for their redesign of the Parramatta Aquatic Centre, and Robert Plumb Build. The interiors were a result of a partnership with Design Daily, while the gardens were crafted by Dangar Barin Smith.
The Business of Style
Beyond the sale of their home, Shona Joy’s fashion empire continues to thrive, celebrating its 25th year in the industry. The brand is particularly well known for its occasion dresses for weddings, a result of its appealing price points and wide range of sizes and colours.
One dress in particular, the “La Lune” lace-back maxi dress, has been a standout success, with over 38,000 sold since 2020. This single style has reportedly generated more than $12.5 million in sales, according to the designer.
Property Portfolio Moves
The Dover Heights home, which is scheduled to go to auction on September 27, is part of a series of strategic property moves for the couple. In addition to their recent acquisitions in Byron Bay and Federal, they recently sold another two-bedroom unit in Bondi Beach for $2.05 million. The Dover Heights listing is being handled by Alex Phillips of PPD Real Estate.
Published Date 18-September-2025
